Elevate your style with Verve
"Verve" is an online luxury shopping destination that offers a seamless experience.
In this project, I integrated AI-driven research and image-generation tools to design
a responsive website, allowing users to browse and order effortlessly from any device.
My Role
UX Research | UX Designer | UI Designer
Method
Competitive Research | User Flow | Wireframes | Prototyping | User Testing | Visual design
Tools
Figma | Adobe Photoshop | Pen and Paper | Deep Dream Generator
Problem
New customers hesitate to register before checking inventory.
Returning customers lack a convenient way to save items.
Limited payment options hinder customer convenience.
Inefficient product browsing due to a lack of advanced filtering options.
Frequent customers lack personalized product recommendations.
Solution
The app allows registration-free inventory access.
Introduce a wish list for item saving.
Provide diverse payment options.
Implement a recommendation system.
Enhancing UX with advanced filtering.
Competitive Analysis
Commencing the design phase, I initiated a competitive analysis, examining prominent players such as Mytheresa, Farfetch, and Cettire.
Strengths:
Competitive pricing, wide selection of luxury brands,
user-friendly interface.
Weaknesses:
Limited presence in some markets, potential perception challenges regarding authenticity.
Strengths:
Modern and user-friendly interface, global trend integration, diverse inventory, technology-driven features.
Weaknesses:
Complex user experience.
Strengths:
Clean and sophisticated interface, on-trend fashion curation, high-quality luxury clothing, diverse selection.
Weaknesses:
Limited to a higher price range.
User Persona
By analyzing competitor app reviews with AI assistance and drawing from my e-commerce experience, I crafted user personas. This involved extracting key themes from user feedback on aspects like user experience and product variety, essential for effectively tailoring the app to meet the target audience's needs.
Alex, aged 35, is working in finances by day and enjoys smart, stylish shopping whenever the latest trends catch his eye
Behaviors and Goals:
Looks for high-end fashion pieces at competitive prices
Appreciates diverse and inclusive fashion selections
Values easy-to-use interfaces for a quick and efficient shopping experience
Challenges:
Seeks online shopping for its convenience but demands a user-friendly experience
Limited budget for luxury items, seeks competitive pricing
Wants a platform with flexible payment methods to suit personal preferences.
Jas, aged 28, is a Marketing Manager with a passion for fashion and a keen interest in the latest trends
Behaviors and Goals:
Enjoys staying on top of the latest fashion trends.
Values high-quality, unique, and luxurious clothing.
Interested in personalized recommendations to discover new styles.
Regularly engages with online fashion communities and influencers.
Challenges:
Limited time for in-store shopping due to a busy work schedule.
Struggles with finding a platform that balances trendiness and attractive pricing.
Desires a curated shopping experience that aligns with her professional and personal style.
User Flow
Low Fidelity Wireframes
User Testing & Redesign
I conducted user testing by instructing participants to search for a jacket, add it to their basket, and proceed to checkout.
“The confirmation screen lacks a button for users to continue browsing the shop.”
Nina
“I’m missing a size guide to help users measure themselves, and choose the correct size.”
Katarzyna
“The user flow is clear, and each stage of wireframes has a good understanding of the process and the progression of details.”
Johanna
*A primary button facilitating additional browsing has been incorporated
*A tertiary button offering a size guide has been incorporated.
AI-Crafted Visuals
For this project, I generated visuals using AI image tools, incorporating words such as 'e-commerce,' 'fashion,' 'designer,' 'pack shots,' and 'product cut-outs.
