"Neon Elegance"
Pride Week 2022
My Role
Concept, Art Direction, Moodboard, Model booking, H&M booking, Post-production.
CONCEPT
Leading the 2022 Pride Week production, I tailored the project to meet the marketing team's refined aesthetic preference, focusing on jewelry. Choosing a subdued yet impactful Neon Pink theme, I curated pieces to strike a tasteful balance, adhering to website format restrictions while ensuring the desired visual appeal. The resulting "Neon Elegance" encapsulated a response to these requests, embodying the essence of celebration, unity, and diversity for Pride Week 2022.
