Goodbye Spring,
Hello Summer
For the Spring / Early summer campaigns of 2022, I decided to shoot outdoors to capture the feeling of the temperature changing, longer hours of sun, and the sensation of everything starting to bloom. The idea was to create a mood and naturally showcase the brand's jewelry while telling a story.
Moodboard
As I planned to shoot outdoors with the sky as a background, I intended to keep the outfits in similar tones of blue and earthy shades. One of the photography themes that consistently appeared in 2022 was authenticity and unity, which aligns with our brand guidelines. I kept these themes in mind throughout the process.
